Rochester is often called the gateway to the Finger Lakes—it’s the closest airport to New York’s most famous wine region, and the place most people fly into before heading south to Seneca Lake wineries or Keuka Lake. That’s how my trip started, too.
But after spending a few days exploring the city, I can confidently say this: Rochester is a destination worth visiting all on its own.
It’s artsy, historic, and unexpectedly fun. You’ll find stunning waterfalls right in the middle of downtown, a nationally recognized toy museum, women’s rights landmarks, and some of the most underrated wine in the state.
Whether you’re visiting on a Finger Lakes wine trip or looking for a fun long weekend in upstate New York, this guide has you covered.
Here are 17 actually fun things to do in Rochester, NY—plus all my favorite food, wine, and photo-worthy stops along the way.
Start with a solid brunch
First things first: breakfast. Rochester’s brunch scene is strong. Whether you’re into greasy diner classics or avocado toast with cold brew, you’ll find something that hits.
- Jines Restaurant (local fave with a long menu and cozy vibes)
- Public Provisions (stylish, seasonal, and very Instagrammable)
- Highland Park Diner (a vintage railcar diner with major charm)
Melo Coffee & Kitchen (a great grab-and-go spot with tasty dishes and great coffee. I loved their seasonal “carrot cake latte” here!)
Embrace your inner child at The Strong Museum of Play
I didn’t expect to love The Strong Museum as much as I did—but this place is legit. It’s one of the top things to do in Rochester for good reason.
Hayden and I spent hours playing pinball, racing in Mario Kart, and competing in Guitar Hero (yes, it’s still hard). The museum has full-on exhibits dedicated to video game history, toy nostalgia, and interactive play zones. It’s massive, family-friendly, and incredibly fun—even if you’re technically an adult.
Local Tip: There’s a butterfly garden and a working vintage carousel inside, too.
See a real waterfall in the middle of the city
You know what you don’t expect to find in upstate New York? A giant waterfall in the heart of downtown.
High Falls is a 96-foot waterfall that feels both dramatic and completely surreal. The best view? Grab a drink at Genesee Brew House and head to the rooftop patio. You’ll get an incredible view and a cold beer.
I’m not usually a beer person, but Genesee had something for everyone (plus an on-site museum and gift shop). And while you’re there—you must try a garbage plate. It’s Rochester’s famous messy, carb-loaded, meat-sauce-covered late-night dish. Equal parts chaotic and delicious.
Sip wine at Casa Larga Vineyards
Just 20 minutes outside the city, Casa Larga is a must for wine lovers. They’re known for their crisp Rieslings and award-winning ice wines, but their reds were surprisingly solid, too.
The tasting room overlooks rows of vines and rolling hills. It’s relaxed, no-frills, and super easy to visit as a quick detour from downtown Rochester.
Take a scenic Erie Canal cruise
If you’re craving a calm, nature-y moment, hop aboard the Sam Patch canal boat for a ride along the Erie Canal.
This replica 1800s packet boat leaves from Schoen Place in Pittsford (a cute village worth wandering), and the cruise takes you through Lock 32—yes, an actual working lock system. It’s low-key, educational in the best way, and a totally unique way to see the area.
Explore 5,000 years of art at MAG
The Memorial Art Gallery (MAG) is one of those museums that quietly blows you away. The collection spans from ancient antiquities to contemporary installations—and it’s the kind of place that makes you want to slow down and soak everything in.
There’s also a sculpture garden out front that’s perfect for wandering. It’s a great rainy-day option or a peaceful midday reset.
Nerd out over cameras at the George Eastman Museum
This was my personal favorite. As someone who first fell in love with photography before wine, visiting the George Eastman Museum felt really special.
This is the world’s oldest photography museum, housed inside Eastman’s actual mansion (yes, the founder of Kodak). The galleries are stunning, the gardens are peaceful, and the highlight for me? Seeing Ansel Adams’ first camera in person. Serious goosebumps.
Drink wine in a chic urban winery
If you want a cool, design-forward space to taste wine in Rochester, look no further than Living Roots Wine & Co.
This urban winery produces wines from two regions: the Finger Lakes and South Australia (where the winemaker is from). I loved everything we tried, but the best part was chatting with the staff and tasting some lesser-known varietals you don’t often see on U.S. wine lists.
Their branding is beautiful, the space is perfectly Instagrammable, and the wine is soooo good.
Wander Mount Hope Cemetery
I know what you’re thinking… but hear me out.
Mount Hope Cemetery is more beautiful than spooky. It’s full of rolling hills, old-growth trees, and historic markers. And it’s the final resting place of Susan B. Anthony and Frederick Douglass—two of the most important figures in American history.
If you’re a fan of quiet walks, history, or finding photo-worthy moments in unexpected places, this is a solid stop.
Visit the Susan B. Anthony Museum
If you’re passionate about women’s history—or just want to better understand Rochester’s role in the fight for equality—this house museum is a must.
It’s where Susan B. Anthony lived, worked, and was arrested after voting in 1872. The tour is quick but powerful, and I left feeling incredibly inspired. As someone who’s deeply committed to lifting up women in wine, this stop felt especially meaningful.
Eat your way through Park Avenue
One of the best neighborhoods in Rochester to walk and eat your way through is Park Avenue. It’s charming, full of character, and lined with great shops and restaurants.
Some standouts:
- Roux for cozy French vibes (I LOVED the escargots here!)
- Leonore’s for Thai fusion
- Dorado for fresh, flavorful Mexican
- Blu Wolf Bistro for casual comfort food
Don’t sleep on the breweries & distilleries
Beyond Genesee, Rochester has a solid local beverage scene. If you have extra time, check out:
- Swiftwater Brewing (great food and beer)
- Black Button Distilling (local whiskey, gin, and vodka)
- Iron Smoke Distillery (a bit farther out, but worth the trip)
I didn’t get to hit all of these on this visit, but they’re on my list for next time.
Final thoughts
Rochester surprised me. In all the best ways.
It’s a city that blends history, creativity, and community—where waterfalls live next to breweries, photography museums sit down the street from urban wineries, and you can step into a chapter of women’s history without ever leaving downtown.
If you’re planning a Finger Lakes trip, come early and spend a few days here. Or better yet—make Rochester your main destination. There are so many fun things to do in Rochester, NY, and the vibe is chill, unpretentious, and easy to fall for.
You’ll find me at the George Eastman Museum with an iced latte in one hand and a camera in the other.
