Rosé wine is a category run amok. Demand is crazy high, with the consumer understanding absolutely minuscule. It's associated most often with day-drinking (cue squealing cheers of "rosé all day!), something pretty to put in your glass for Instagram, a poolside accessory. It's obligatory for wineries to make one, regardless of if their grapes, location, or aptitude is up for the challenge. The main problem: no one cares what it tastes like. It's an ornament.